Google Ads Growth Specialist

Apply here

https://apply.fannit.com/apply/google-ads-growth-specialist

Company Description FANNIT Contractor Marketing is a digital marketing agency focused on helping contractor businesses grow through data-driven advertising and performance marketing. The team specializes in building and optimizing lead generation systems that connect contractors with qualified prospects. Using tools like Google Ads and other online channels, FANNIT emphasizes measurable results, continuous improvement, and transparent reporting. The company values collaboration, experimentation, and accountability, creating an environment where marketing professionals can refine their skills and have a direct impact on client growth.

Role Description The Google Ads Growth Specialist is a full-time remote role responsible for planning, executing, and optimizing Google Ads campaigns for contractor clients. Day-to-day tasks include conducting keyword and audience research, building and refining campaign structures, managing budgets and bids, and monitoring performance metrics to drive continuous improvement. The specialist will create and test ad copy, landing page recommendations, and conversion strategies, using data to identify growth opportunities and reduce wasted spend. This role collaborates closely with account managers and sales teams to align campaigns with client goals, prepare performance reports, and communicate insights and recommendations. The specialist is expected to stay current with Google Ads best practices, platform updates, and competitive trends to maintain a high-performing portfolio of client campaigns.

Qualifications

• Candidates should possess strong analytical skills to interpret campaign data, track KPIs, and make data-driven optimization decisions.
• Candidates should possess effective communication skills to clearly present performance insights, collaborate with internal teams, and engage with clients in a professional manner.
• Candidates should possess growth hacking skills to design and test experiments, identify scalable acquisition channels, and maximize ROI from Google Ads campaigns.
• Candidates should possess sales-related skills to understand client revenue goals, support lead generation strategies, and align campaigns with pipeline and closing objectives.
• Candidates should possess project management skills to organize multiple accounts, prioritize tasks, meet deadlines, and maintain consistent campaign execution.
• Hands-on experience managing Google Ads campaigns, including Search, Display, and remarketing, preferably in an agency or performance marketing environment.
• Familiarity with Google Analytics, conversion tracking, and basic CRO principles to improve lead quality and on-site performance.
• Ability to work independently in a remote setting, maintain attention to detail, and adapt quickly to changing client needs and market conditions.
• Relevant certifications (e.g., Google Ads) and experience in contractor or home services industries are beneficial.