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Opella

Brand Manager

Opella

Taguig City, Metro ManilaPosted 10 days agoJobStreet

Setup
On-site
Type
Full-time
Level
Manager
Salary
Not listed
Closes
Open

Skills mentioned

SalesManufacturingE-commerceCommunication
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About the role

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as: Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the 1st major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands

About the role

Lead the growth of Pharmaton and Ostelin by shaping distinctive brand strategies and translating them into strong, locally relevant execution. The role is accountable for sustainable sales, profit and market-share delivery; building consumer demand and brand equity; identifying innovation and geographical growth opportunities; and leading cross-functional teams to deliver launches and in-market priorities with excellence across ASEA markets. Key responsibilities

Deliver annual sales, profit, market-share and brand-health objectives through rigorous planning, prioritization and execution of marketing programs. Lead brand planning, providing strategic input grounded in business performance, consumer and shopper insight, competitive dynamics and future growth opportunities. Develop and execute integrated brand plans across creative, media, digital, social, PR, e-commerce, healthcare-professional and shopper activation, ensuring clear KPIs and measurable impact. Lead commercial dialogue with Sales, Trade Marketing, RGM and SCM to achieve IBP targets, profitable growth and best-in-class customer execution. Own product lifecycle management with QA, RA, Medical and SCM; proactively resolve in-market issues and ensure compliant, evidence-based brand communication. Lead new product launches and portfolio expansion from opportunity assessment and business case through launch planning, cross-functional delivery and post-launch performance review. Identify and advance white-space and geographical expansion opportunities for Pharmaton and Ostelin, adapting global and regional strategies to local market needs. Partner with CMI to embed consumer and shopper insights into brand strategy; analyze market trends and activation results and translate learning into action plans. Manage agencies, day-to-day marketing operations and A&P budget with strong governance, quality, timeliness and return-on-investment discipline. Influence regional and global stakeholders and lead ad hoc strategic projects that strengthen short- and long-term brand growth. About you

University degree or above; business or marketing discipline preferred. At least 6 years of FMCG marketing experience, ideally within a renowned multinational company. Consumer healthcare, vitamins/minerals/supplements, new product launch, and regional or global project experience preferred. Strong strategic thinking, analytical capability, financial acumen and action planning. Challenger mindset, ownership, executional excellence and ability to influence cross-functional partners. Excellent written and verbal communication and presentation skills; able to work effectively in English across cultures.

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