National Sales Manager (FMCG)

The National Sales Manager is responsible for driving sales growth, managing key customer relationships, and leading the sales team to achieve business objectives. This role oversees sales strategy execution, account management, business development, forecasting, and operational performance while ensuring the achievement of revenue and profitability targets. Job

Responsibilities

Develop and execute sales strategies to achieve revenue and business goals. Lead, coach, and develop the sales team to drive performance and results. Manage key accounts and build strong customer relationships. Identify growth opportunities and implement sales initiatives. Monitor sales performance, market trends, and competitive activities. Oversee sales forecasting, budgeting, and business reporting. Ensure effective execution of sales and trade marketing programs. Manage accounts receivable and ensure timely collections. Collaborate with cross-functional teams to support business objectives. Conduct business reviews and lead negotiations with key customers. Job

Qualifications

Bachelor's degree in Business Administration, Marketing, Management, or a related field. At least 5 years of leadership experience in FMCG sales. At least 3-5 years of experience in key account management and sales operations. Experience handling modern trade, local key accounts, and major retail accounts is an advantage. Proven track record in achieving sales targets and driving business growth. Strong leadership, people management, and coaching skills. Excellent account management, negotiation, and relationship-building abilities. Strong analytical, planning, and problem-solving skills. Effective verbal and written communication skills. Proficient in Microsoft Office and sales reporting tools. Willing to travel as required.