Head of Sales and Marketing

The Head of Sales and Marketinh is responsible for the overall leadership, management, and performance of SSL's business-to-business (B2B) operations. The role provides strategic and operational direction to the Commercial Department and Marketing Department to achieve the company's revenue, profitability, market expansion, and customer development objectives. As the business owner of the Trade Division, the Head of Sales & Marketing is accountable for developing markets, strengthening customer relationships and driving commercial excellence. The role is expected to translate corporate strategies into executable commercial plans while building a high-performing organization capable of supporting SSL's long-term vision of becoming a leading distributor and exclusive brand partner.

Key responsibilities

Develop and execute the division's annual commercial strategy and operating plans. Drive revenue growth across wholesale, reseller, institutional, and future corporate sales channels. Expand market coverage through territory development and channel expansion. Build and maintain strategic relationships with key customers, dealers, distributors, and business partners. Identify new business opportunities and emerging markets. Lead customer acquisition, retention, and account development initiatives. Oversee territory planning, account segmentation, and customer portfolio management. Monitor sales performance, forecasts, and commercial pipelines. Direct marketing initiatives that support commercial growth and channel development. Monitor divisional financial and operational performance against approved targets.

About you

Bachelor's Degree in Business Administration, Marketing, Management, Commerce, Industrial Engineering, or a related discipline. At least 8 years of progressive experience in sales, commercial management, distribution, FMCG, retail, trading, or related industries. At least 5 years in a leadership role managing multi-functional commercial operations. Demonstrated experience in B2B sales, key account management, territory management, and business development. Experience working with distributors, dealers, principals, or channel partners is highly desirable. Commercial Leadership competency. Strategic Business Development competency. Territory & Channel Management competency. Financial & Commercial Acumen competency. Customer Relationship Management competency. People Leadership competency.