Meta Ads Growth Specialist

Apply here

https://apply.fannit.com/apply/meta-ads-growth-specialist

Company Description FANNIT Contractor Marketing is a digital marketing agency focused on helping contractor and home services businesses grow through performance-driven online strategies. The team works closely with clients to improve lead generation, increase revenue, and build sustainable marketing systems tailored to each business. FANNIT emphasizes data-backed decision-making, clear communication, and measurable results across all campaigns. Team members collaborate remotely, using modern tools and processes to deliver consistent value and long-term growth for clients.

Role Description The Meta Ads Growth Specialist is a full-time remote position responsible for driving client growth through Meta (Facebook and Instagram) advertising campaigns. In this role, the specialist will plan, build, and optimize campaigns, including audience targeting, creative testing, budget allocation, and bid strategies to achieve defined performance goals. Daily tasks include monitoring key metrics, analyzing results, preparing performance reports, and recommending data-backed improvements to maximize ROI. The specialist will collaborate with account managers, sales teams, and other marketing professionals to align ad strategies with broader client objectives and ensure clear communication of campaign outcomes. This role also involves staying current with Meta platform updates, experimenting with growth tactics, and implementing new features or best practices to continually improve account performance.

Qualifications

• Candidates should possess strong analytical skills, including data interpretation, performance tracking, and the ability to derive actionable insights from campaign metrics.
• Candidates should possess excellent communication skills, including clear written and verbal reporting, client-facing communication, and cross-functional collaboration.
• Candidates should possess growth hacking skills, including experimentation with new strategies, rapid testing and iteration, and creative approaches to scaling results.
• Candidates should possess sales-related skills, such as understanding lead quality, aligning campaigns with revenue goals, and supporting sales funnels through targeted advertising.
• Candidates should possess project management skills, including planning, prioritizing tasks, meeting deadlines, and coordinating efforts across multiple campaigns and stakeholders.
• Hands-on experience managing Meta Ads (Facebook and Instagram) campaigns, including Business Manager, Ads Manager, audience building, and pixel/event setups.
• Experience in performance marketing or digital marketing for contractors or local service businesses is highly beneficial.
• Ability to work independently in a remote environment, demonstrate accountability for results, and adapt quickly to changing client needs and platform updates.
• Familiarity with tools such as Google Analytics, CRM systems, and reporting dashboards is a plus.
• Relevant education or certifications in marketing, business, analytics, or a related field are preferred but not required if supported by strong practical experience.