Digital Marketing Specialist

Summary of Position

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the brand’s services and products.

Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Duties and Responsibilities

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with the Sales teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability

Monitor ROI and KPIs

Stay up-to-date with digital media developments

Qualifications

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager
• Solid knowledge of paid ads (ex. Google, Viber, FB, LinkedIn, Instagram, TikTok, and the likes)
• Experience with visual communication principles
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BS degree in Marketing, Advertising, Digital media or relevant field
• At least 1-2 years relevant experience