Social Media Buyer

The Social Buyer is pivotal in the seamless execution of digital campaigns across primary social platforms like Meta and TikTok, as well as emerging platforms. They are responsible for the setup, monitoring, and optimization of campaigns to ensure performance expectations are met. This role requires a proactive approach to identifying and resolving potential issues, implementing innovative solutions, and leveraging advanced platform management tools and AI for strategic experimentation and optimization. The Social Buyer also plays a critical role in turning data into actionable insights, assisting account management in crafting data-driven narratives that enhance client engagement and satisfaction.

Key responsibilities

Develop and implement media buying strategies that align with the company's GTM strategy, focusing primarily on Meta and TikTok, optimizing spend to achieve KPI goals

• Manage and allocate budgets effectively across platforms, ensuring optimal spend while meeting campaign objectives
• Ensure the complete and timely delivery of campaign budgets and units as per client agreements and campaign plans
• Closely monitor and manage financial margins to ensure profitability, and implement strategies to maximize margins
• Assist the account management team in analyzing and reporting campaign data, and help develop reports that narrate a compelling story for clients
• Work closely with account management on RFPs, campaign briefs, planning, and pricing strategies
• Collaborate with international teams to align processes and ensure client expectations are met
• Utilize advanced platform management technologies and AI tools like Pixis for hyper-experimentation and cross-platform optimization
• Assist in the hiring process by participating in interviews and candidate selection, and develop/execute training programs for new hires
• About youAt least 5 years of experience in digital marketing, including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution
• AdWords, YouTube, and/or Facebook certifications are a significant advantage
• Thorough understanding of the digital advertising space, including marketplace trends, third-party research partners, and Data Management Platforms (DMPs)
• Strong aptitude for data and analytics with a keen eye for extracting meaningful insights from complex data sets
• Demonstrated initiative and a proactive approach to testing innovative buying techniques and exploring new opportunities
• Ability to manage and prioritize multiple campaigns across various U.S. time zones, platforms, and ad formats efficiently
• Advanced knowledge of Excel, including calculations, pivot tables, and graph creation
• Strong interpersonal skills for effective communication in-person, on the phone, and via virtual platforms

Proactive in identifying issues and devising effective solutions before they escalateBA/BS degree in Marketing, Business Administration, or a related field is required