MARKETING OFFICER - KRISPY KREME HEAD OFFICE

Max's Group, Inc. is seeking a Marketing Officer to join our Krispy Kreme Head Office based in Pasig City, Metro Manila. This is a full-time position that offers an exciting opportunity to drive marketing initiatives and contribute to the growth of one of the Philippines' most beloved brands. As Marketing Officer, you will play a crucial role in developing and executing marketing strategies that enhance brand visibility, customer engagement, and business performance across our operations. Key responsibilities

• Develop and implement integrated marketing campaigns across digital and traditional channels to promote Krispy Kreme products and services
• Manage social media accounts and digital marketing initiatives to increase brand awareness and customer engagement
• Conduct market research and analyse consumer trends to identify new opportunities and inform marketing strategy
• Collaborate with product, sales, and operations teams to ensure cohesive messaging and successful campaign execution
• Create and manage marketing content including promotional materials, advertisements, and communications
• Monitor and analyse marketing performance metrics to evaluate campaign effectiveness and return on investment
• Support the organisation of promotional events, brand activations, and sponsorship opportunities
• Manage marketing budgets and ensure cost-effective allocation of resources
• Liaise with external agencies, vendors, and partners to support marketing initiatives
• Maintain brand consistency across all marketing touchpoints and communications

What we're looking for

Bachelor's degree in Marketing, Communications, Business Administration, or a related field2-4 years of experience in marketing, preferably within the food and beverage, retail, or quick-service restaurant industry

• Strong knowledge of digital marketing channels, social media platforms, and marketing analytics tools
• Excellent written and verbal communication skills with the ability to create compelling marketing content
• Proficiency in Microsoft Office Suite and marketing software or content management systems
• Proven ability to manage multiple campaigns and projects simultaneously whilst meeting deadlines
• Strong analytical skills with the ability to interpret data and make informed recommendations
• Creative thinking and problem-solving abilities to develop innovative marketing solutions
• Team player mentality with excellent interpersonal and collaboration skills
• Familiarity with market trends and competitive landscape analysis
• Experience with email marketing, content calendars, and campaign management is preferred
• Knowledge of the Philippine market and consumer behaviour is advantageous

SATELITE OFFICE: MERCEDES,PASIG CITYMAIN OFFICE: MAKATI CITY