Creative Content Strategist

This is a strategic and hands-on creative campaign role that sits between Marketing, Content, Creator/Talent Management, and Production. The role is responsible for turning business and marketing objectives into effective creative campaigns and content strategies. You will develop campaign concepts, messaging, content pillars, creative briefs, and content calendars, while ensuring that all content aligns with the brand and campaign goals. A key responsibility is balancing brand consistency and campaign requirements with creator authenticity.

Key responsibilities

Develop campaign concepts, messaging, content pillars, creative briefs, and content calendars

Work closely with influencers/content creators, Talent Operations, Marketing, Production, and Social Media teams to guide content from planning through production, review, revision, and final publishing

• Review content quality, manage revisions, and optimize content for different digital platforms
• Analyze audience behavior, trends, and campaign performance to identify opportunities for improvement
• Develop creator guidelines and maintain brand standards
• Manage content production workflows, including scripts, shot lists, and shoots
• Coordinate cross-functionally with stakeholders and manage multiple projects, deliverables, and timelines in a fast-paced environment

About you

• Strong experience in marketing and campaign strategy
• Proven ability to translate business objectives into creative direction and content strategies
• Experience with content planning, creative briefs, and content calendars
• Expertise in messaging, tone of voice, copywriting, hooks, and CTAsExperience working with influencers, creators, or talent
• Knowledge of content production workflows, including scripts, shot lists, and shoots
• Experience with content review, quality assurance, and revision management
• Strong understanding of social media platforms, content optimization, and performance analytics
• Ability to analyze trends and identify creative opportunities
• Demonstrated ability to manage multiple projects and deliverables in a fast-paced environment