Senior Specialist, Digital Marketing

The Digital Marketing Senior Specialist supports Ryan's global marketing automation and campaign operations, with primary responsibility for Salesforce Account Engagement, Knak, email marketing, landing pages, forms, lead flow, campaign tracking, database hygiene, and quality assurance. The role provides dedicated execution support to the Marketing Automation, Lead Flow, and Journey Management function while developing cross-functional capabilities across broader Digital Marketing activities, including website operations, SEO, analytics, paid search, and paid social.

Key responsibilities

Build, configure, test, and deploy assets and workflows within Salesforce Account Engagement and Knak, including emails, landing pages, forms, form handlers, lists, completion actions, automation rules, Engagement Studio programs, segmentation, scoring, and nurture programs

Support internal stakeholders by building, testing, launching, and optimizing email campaigns, landing pages, forms, and related digital assets in accordance with established Digital Marketing standards, workflows, and service levels

Support lead capture, qualification, routing, attribution, campaign tracking, Salesforce handoff, UTMs, custom redirects, and related QA

requirements

Maintain marketing database hygiene and support data quality, suppression logic, segmentation, duplicate management, acquisition data integration, and synchronization between Account Engagement and Salesforce

• Perform comprehensive campaign QA, including links, forms, rendering, personalization, tracking, automation logic, and data flow
• Support campaign performance monitoring and post-campaign analysis to identify optimization opportunities and improve future execution
• Maintain platform documentation, operational standards, user access, production

schedule

s, and established campaign workflows

Partner with Field Marketing, Events, Marketing Performance and Technology, CRM, and external partners to translate campaign requirements into accurate and effective digital execution

Create a positive team member experience through effective collaboration, cross-training, documentation, and knowledge sharing across the global Digital Marketing team

Assist with broader Digital Marketing activities, including Ryan.com updates, SEO, analytics validation, paid search, and paid social, as part of the team's cross-training and coverage model

About you

• Bachelor's degree (B.A. or B.S.) from a four-year college or university required
• Four to six years of related digital marketing, marketing automation, campaign operations, or marketing technology

experience required

• Proven hands-on experience with Salesforce Account Engagement (Pardot) and Salesforce required
• Experience building and managing email campaigns, landing pages, forms, automation rules, and nurture programs
• Strong understanding of marketing automation, lead lifecycle management, segmentation, campaign tracking, and data quality
• Familiarity with Salesforce Campaigns, lead routing, attribution, and marketing-to-CRM handoff processes
• Proficient in HTML; familiarity with CSS and JavaScript would be beneficial
• Strong technical aptitude and ability to learn and support multiple digital marketing platforms
• Strong quality assurance skills and attention to detail
• Demonstrated ability to manage multiple projects and complete work according to deadlines and service levels