Digital Marketing Creative Officer – RACKS & TENYA

We are seeking a highly creative, results-driven, and strategic Digital Marketing Creative Officer to join our growing restaurant group. This role is responsible for developing and executing innovative digital marketing initiatives that strengthen our brand, increase customer engagement, and drive sales across multiple restaurant branches. The ideal candidate combines creativity with analytical thinking and has a strong background in digital marketing, content creation, branding, and campaign management within the food, hospitality, retail, or lifestyle industry.

Key Responsibilities

Digital Marketing Strategy

Develop and execute digital marketing strategies aligned with the company’s business objectives. Plan and implement integrated marketing campaigns for new menu launches, seasonal promotions, store openings, and brand initiatives. Identify opportunities to increase customer acquisition, retention, and brand awareness. Monitor industry trends, consumer behavior, and competitor activities. Creative Content Development

Lead the creation of compelling digital content, including graphics, photography, short-form videos, reels, and promotional materials. Direct food photography and videography to showcase products and dining experiences. Ensure all creative assets are consistent with the company’s brand standards and marketing objectives. Social Media Management

Manage and grow the company’s presence across Facebook, Instagram, TikTok, YouTube, and other digital platforms. Develop and maintain a monthly content calendar. Create engaging content that increases reach, engagement, and customer interaction. Collaborate with influencers, content creators, and brand ambassadors. Digital Advertising

Plan, implement, and optimize paid advertising campaigns through Meta Ads, Google Ads, TikTok Ads, and other digital platforms. Manage advertising budgets and maximize campaign performance and return on investment (ROI). Conduct A/B testing and campaign optimization based on performance data. Brand Management

Maintain consistent branding across all digital and marketing channels. Support product launches, promotional campaigns, restaurant openings, and corporate events. Ensure all marketing materials align with brand guidelines and company standards. Website & Online Platforms

Oversee updates to the company website and online ordering platforms. Maintain Google Business Profiles and other online listings. Improve search visibility through SEO best practices. Performance Analytics

Monitor and analyze key marketing metrics, including website traffic, social media performance, online conversions, campaign ROI, and customer engagement. Prepare monthly marketing reports and provide recommendations for continuous improvement. Collaboration

Work closely with Operations, Branch Managers, Culinary Team, Sales, and Executive Management to support marketing initiatives. Coordinate with external agencies, photographers, designers, printers, and media partners when necessary.

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, Multimedia Arts, Business Administration, or a related field. Minimum of 2-4 years of relevant experience in Digital Marketing, preferably in the restaurant, hospitality, retail, or FMCG industry. Proven experience managing integrated digital marketing campaigns. Strong portfolio showcasing creative design, photography, video content, and successful marketing campaigns. Required Skills

Digital Marketing Strategy

Social Media Management

Content Marketing

Graphic Design

Photography and Videography

Video Editing

Copywriting

Branding and Creative Direction

Meta Ads Manager

Google AdsGoogle Analytics

• SEO and SEMCanva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or similar creative tools
• Strong project management and organizational skills
• Excellent communication and interpersonal skills

Note: Compensation package will be based on the candidate’s qualifications, relevant commissary production experience, and overall fit for the role.