Digital Marketing Manager | AU | WFH

You will take full ownership of paid, organic, and content distribution channels in a hands-on, strategy-plus-execution role. You will be accountable for campaign performance, audience growth, SEO rankings, and reporting infrastructure across a multi-channel operation that serves both the business itself and client campaigns. You will own the strategy, set the milestones, and be expected to present a structured digital marketing plan to leadership within your first 90 days.

Key responsibilities

• Manage and optimise paid social campaigns across Meta (Facebook and Instagram), with a focus on reducing wasted spend, improving performance, and maximising ROI across both internal and client campaigns.
• Develop and implement a full digital marketing plan across Facebook, Instagram, YouTube, TikTok, and LinkedIn, with prioritised timelines and measurable milestones delivered to leadership within 90 days.
• Lead SEO and SEM strategy targeting page-one rankings for key listings and driving organic visibility improvements across product categories.
• Execute newsletter audience growth strategy across two publications, using content strategy, layout optimisation, and audience acquisition tactics to scale from approximately 2,000 to between 20,000 and 40,000 subscribers within 12 months.
• Build and maintain a weekly and monthly reporting system covering campaign performance, social media growth, newsletter metrics, and search rankings, with AI or platform-native automation applied wherever it reduces manual effort.
• Update and maintain the WordPress site, including listings, layout improvements, and content uploads, working independently without development support.
• Collaborate with the content lead, art director, and social media team to ensure digital strategy is aligned with editorial output and brand standards.

About you

• Demonstrated hands-on expertise in Meta Ads Manager — campaign setup, audience targeting, A/B testing, optimisation, and back-end performance analysis — supported by working proficiency across Google Ads, Google Analytics 4, and AI tools including Claude, Chat

GPT, and Gemini.

• Proven SEO and SEM capability, including experience achieving page-one rankings for competitive search terms and a solid understanding of on-page, technical, and off-page principles.
• WordPress proficiency at content and layout level — you can manage a site independently, upload and format content, and make structural adjustments without needing a developer.
• Strong analytical instincts with the ability to build reporting systems, interpret performance data, and turn numbers into clear recommendations for leadership.
• Excellent cross-functional communication skills with experience collaborating with editorial and creative teams.

Benefits

• HMO health insurance
• Dental plan
• Company-provided laptop or desktop computer
• Free training and professional development policy
• Regular social events and team activities
• Employee wellness program
• Exposure to clients in Australia, the US, and the UK

About us

Staff X is a certified Great Place to Work employer in the Philippines for multiple consecutive years. Staff X offers long-term, stable employment with genuine career growth.