Manager, Marketing Communications Sales & Marketing

Job Roles and

Responsibilities

Develop and implement marketing strategy to promote TVS SCS capabilities and complement sales and business development outreach. Promote differentiators developed jointly with internal stakeholders such as IV specializations and solutions etc. Build brand value with customers and prospect in line with marketing strategy. Drive public relations, incident mitigation, customer communications, advisories and service updates on market, geopolitical, regulatory and operational developments in coordination with Sales, Operations and Management teams. Develop and coordinate effective use of marketing collateral, materials and all customer related information with relevant sales, business development and sales support teams. Maintain key contact lists, communications materials, customer engagement surveys, campaign trackers and follow-up actions to support timely marketing communications and customer engagement activities. Work with GFS management team to ensure internal alignment on branding and design by all entities. Support all event planning and budgeting processes relating to exhibitions, trade fairs, road shows, campaigns, CSR activities, internal and external business events. Responsible for the GFS social media platforms for external outreach as well as internal communications. Use AI-enabled tools to support content creation, campaign planning, social media scheduling, market research, audience insights, newsletters, announcements, presentations, marketing collateral and performance reporting, with appropriate human review and approval. Responsible for major company annoucement on GFS level and quarterly newsletter publication. Ensure company policies & procedures, confidentiality, legal and ethical guidelines, such as Delegation of Authority are clearly communicated and adhered to. Requirements5 - 10 years relevant experience in Marketing and Corporate Communications. Work in a single contributor role. Candidates with prior logistics industry experience will be an advantage. Good knowledge of market positioning. Strong knowledge of video, graphic design and visual content tools, including Canva or similar platforms, to support the development of marketing collateral, social media assets, presentations and interactive content. Understanding of global procurement and coordination for marketing colleterals. Good knowledge in Online and Offline Marketing Platforms. Good commercial and strategic acumen to translate market developments into relevant customer communications. Proficiency in AI-enabled productivity, content creation and analytics tools for marketing communications content. Good understanding of responsible AI usage, including data confidentiality, prompt quality, fact-checking, copyright awareness and compliance.