Digital Marketing Specialist (WFH)

The Digital Marketing Specialist will take full ownership of day-to-day marketing activity, working closely with the Director and Business Manager. The role will plan, create, execute and analyse campaigns across Meta and Mailchimp, build segmented customer lists from AroFlo, and turn marketing activity into a consistent flow of leads, repeat bookings and re-engaged past customers. Key responsibilities

Source customer data from AroFlo and build and maintain segmented marketing lists for Property Managers, Owners Corporation Managers, past plumbing clients, renovation enquiries, split-system/air-con customers and other relevant groups. Design and run re-engagement campaigns for past customers, including service reminders, annual air-con/heating servicing and seasonal offers, with the goal of generating warm leads and repeat bookings. Plan, create and schedule Instagram and Facebook content to strengthen brand visibility, engagement and new-customer acquisition. Manage Meta paid advertising end-to-end, including campaign setup, targeting, creative testing, retargeting, tracking, attribution and performance analysis. Build and send Mailchimp campaigns for ongoing customer engagement and re-engagement, including list hygiene, segmentation, basic automations and reporting. Design marketing assets and edit photos/video in Canva or similar tools for social, email and print use. Maintain and grow customer databases by adding new contacts, keeping records current and creating new segmented lists as business needs evolve. Generate a consistent flow of marketing-driven leads and enquiries for the business. Analyse performance after each email, social and paid campaign and translate the data into clear business takeaways and next actions. Proactively propose campaign ideas and ways to improve marketing, market position and visibility. About you

Ideally 3-4 years of relevant digital marketing experience; however, candidates with exceptional demonstrated skills, campaign experience and a strong portfolio will also be considered. Proven hands-on experience across content creation, copywriting, graphic design, email marketing and social media management. Confident daily user of Canva, with the ability to create polished social, email and print assets and perform basic photo/video editing. Hands-on Meta (Facebook and Instagram) experience covering organic content and paid advertising, including audience targeting, creative testing, retargeting, tracking and attribution. Hands-on Mailchimp experience including campaign build, list segmentation, basic automations, list hygiene and results reporting; comparable email platforms may also be considered. Comfortable working with CRM/customer data, extracting information and building useful segmented marketing lists. Able to interpret campaign data and clearly explain what worked, what did not and what should be tested or improved next. Fluent, professional written and spoken English with excellent spelling, grammar and attention to detail in customer-facing content. Self-motivated, reliable and comfortable working independently with only 3-4

schedule

• d check-ins per week. Proactive and able to bring original campaign ideas rather than waiting to be told what to do. Benefits
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)HMO on the first day of hire15 Vacation Leaves and 5 Sick Leaves

Annual Performance Reviews

Unlimited Employee Referral Incentives

Employee Loan Facilities

Social Clubs and Interest Workshops

Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance

About us

Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission is to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and a collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.