Multimedia Creative Designer

As BeFit PH continues its rapid nationwide expansion, we are seeking a highly creative, versatile, and strategic Multimedia Creative Designer to take ownership of our visual content pipeline. In this high-impact role, you will be responsible for conceptualizing, designing, and producing dynamic multimedia assets that elevate our brand identity, engage prospective members across both paid performance marketing campaigns and organic social channels. We are looking for A creative generalist who brings strong expertise in both graphic design and short-form video editing. Your time and responsibilities will generally be divided between crafting high-converting paid advertising campaigns (~60%) and building engaging organic social media content (~40%). Please note that this workload allocation is flexible and may be adjusted during major branch launch windows—where paid media assets take priority—versus non-BAU periods where the focus shifts toward organic community-building and brand storytelling.KEY RESPONSIBILITIES1. Paid Media Creative (~60% of time)- Work closely with Perf Marketing Head

• Meta /Tiktok /Google Ad Design & Production: Build high-converting video, carousel, and static ad creatives tailored for all placements (4:5 feed, 1:1 square, 9:16 stories/reels).
• Paid Video Editing: Edit fast-paced short-form paid video ads, including promotional offers, branch launches, retargeting hooks, and last-call cuts.
• Campaign Executions: Execute end-to-end multi-wave launch campaigns for new branch openings (Launch → Retargeting → Last Call → Relaunch) and re-version assets when branch pricing changes.
• Performance Optimization: Data Analytics & Iteration: Track visual asset metrics in tandem with marketing leads to systematically refine, test, and optimize advertising components. Strategic & Brand Alignment: Collaborate seamlessly with the Senior Creative Manager, Brand Head, and Performance Marketing Lead to deliver paid assets that achieve core conversion targets while safeguarding BeFit's overall design integrity and visual voice.
• Paid Creative Best Practices & Playbook: Stay updated on evolving paid media creative trends, platform best practices, formats, and performance learnings. Contribute to the development and continuous improvement of BeFit’s Paid Ads Creative Playbook, helping establish scalable creative practices as the brand grows.2. Organic Social Creative (~40% of time)- Work closely with Head of Content
• Social Content Design: Design eye-catching, branded organic posts across branch accounts (feed statics, carousels, stories).
• Short-Form Video Editing: Cut and edit engaging Reels and TikTok videos in line with our content strategy and social calendars so strategy is preshared and you lead execution
• Asset Repurposing & Consistency: Repurpose winning paid assets into organic formats (and vice versa) while maintaining strict visual and brand consistency across all locations.REQUIREMENTS & QUALIFICATIONS
• Experience: 2+ years of professional experience in a combined graphic design, video editing, and social media role (agency or in-house brand experience preferred).
• Software Proficiency: Skilled in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro / After Effects) and/or CapCut, Canva. Strong foundation in layout, visual hierarchy, and typography.
• Workflow & Organization: Proven capability to manage multiple briefs under campaign launch deadlines while maintaining organized asset files and versioning control.
• Mandatory Portfolio: Applications MUST include a link to a portfolio featuring static graphic designs, short-form video edits, and social copywriting examples.NICE-TO-HAVE SKILL
• Prior experience with fitness, health/wellness, or multi-branch retail brands.
• AI-Assisted Creative Tools: Adept at utilizing modern AI platforms (such as Midjourney and adjacent generative tech) to accelerate asset generation, ideation, and visual iteration where applicable.
• Familiarity with Meta Ads Manager & Google Ads asset specifications.
• Basic photography, lighting, and retouching skills.
• Ad, caption, and social post copywriting skills are a strong plus but not mandatory

WHY JOIN US &

HOW TO APPLY

Why BeFit PH?Join a fast-growing fitness brand expanding across Metro Manila and beyond. You'll have the opportunity to help shape BeFit's visual identity and creative advertising as we scale, working across both performance-driven campaigns and organic brand storytelling. You'll also be part of an environment where fitness isn't mandatory, but it's encouraged and made accessible. We believe movement can help people feel and perform better in all aspects of life, and our team gets to experience the same environment we're building for our members