Marketing Data and Information Analyst

Job Responsibilities

• Monitor and analyze sales figures, trends, product performance, and customer segments.
• Prepare and analyze weekly, MTD, and YTD sales and marketing reports for management.
• Identify key sales trends and performance insights to support business and marketing decisions.
• Provide data and reports to support sales targets, marketing plans, forecasts, budgets, and promotional strategies.
• Assist in planning, implementing, and monitoring promotional activities, events, giveaways, and marketing campaigns.
• Calculate pricing, profit markups, and margins accurately.
• Maintain and update sales and marketing databases, records, and reports.
• Communicate key findings and performance trends to management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Business Management, Statistics, Data Analytics, or a related field.
• With knowledge and understanding of marketing principles, sales processes, and promotional activities.
• Strong analytical and problem-solving skills, with the ability to interpret sales and marketing data.
• Advanced proficiency in Microsoft Excel, including Pivot

Tables, formulas, charts, data analysis, and reporting.

• Strong attention to detail and ability to ensure accuracy and completeness of data and reports.
• Ability to prepare and present sales, marketing, and promotional reports.
• Good communication and coordination skills, particularly when working with Sales and Marketing teams.
• Ability to organize and manage multiple reports, data sources, and deadlines.
• Knowledge of Power BI, Google Sheets, SQL, or other data analysis tools is an advantage.
• Experience in sales reporting, marketing analytics, market research, or a related role is preferred.