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First Gen Corporation

Brand Officer

First Gen Corporation

Pasig, Metro ManilaPosted 10 days agoKalibrr

Setup
Hybrid
Type
Full-time
Level
Mid-level
Salary
Not listed
Closes
43 days
Openings
1

Skills mentioned

Social MediaCustomer Service
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About the role

  • Oversee corporate branding, manage brand reputation and build positive perception
  • Develop, govern and enforce brand guidelines for First Gen across all channels.
  • Manage social media engagement and online branding.
  • Support public relations and advocacy, in close coordination with Corp Communications Team
  • Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
  • Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends (in relation to competitor activities or consumer behavior) to identify opportunities for improvement.
  • Align with parent company for corporate guidelines and co-branding protocols, as needed.
  • Handle other special projects that may be assigned.

Qualifications

  • Bachelor’s degree in Communications, Advertising, Marketing, or a related field.
  • At least five (5) years of relevant professional experience in advertising agencies, telecommunications, FMCG, or other fast-paced consumer-focused industries.
  • Strong understanding of advertising, marketing communications, brand management, and campaign development, with experience working across multiple stakeholders and business functions.

Sourced from Kalibrr · posted 10 days ago · you apply on the original site

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